Eintracht captivate audiences – not only in the heart of Europe, Hesse and Germany, but around the world. Whoever wears Eintracht’s colours is part of a big family. ‘United Colors of Frankfurt: Eintracht thrives on diversity’ is one of the club’s slogans, with a membership as diverse as the city is multicultural.
The Eagles have now reached another milestone by passing the 1.5-million mark in terms of international followers on the club’s social media channels. From Asia to Europe to the Americas, increasing numbers of people are becoming emotionally attached to Eintracht via Twitter, Facebook, Weibo, Douyin, WeChat and Line.
Emotional connections to the fans plus added value
With its strong and constant growth – from 300,000 followers in 2018 to over 1.5 million now – Eintracht is proving its strengths not just on the pitch but also in the global community. The club has built up as many strategic points of contact as possible, strengthening the emotional ties to fans around the world as well as creating added value and partnership opportunities.
The extent of the club’s reach is constantly growing, and the worldwide community – whose hearts beat for the 2022 UEFA Europa League winners – is getting bigger and bigger.
Number of followers
- Chinese: 535,000
- English: 457,000; USA: 97,000
- Spanish: 401,000
- Portuguese: 164,000
- Japanese: 34,000
Building bridges in Japan, China and the USA
Tours are an important cornerstone of the building bridges concept; building bridges locally to cultivate and strengthen international relations. In recent years, for example, Eintracht have visited Japan, China and the USA.
Partnerships with the Urawa Red Diamonds (Japan), Forward Madison FC and the NFL team Carolina Panthers (both in the USA) are also part of this. And last but by no means least, the players themselves, who come to Eintracht from all over the world and wear the eagle on their chest; they create images on the pitch, both in domestic and international competitions, that go around the globe – and inspire.
