01.03.2021
Digital

mainaqila now available in app stores

mainaqila, the new Eintracht App, paves a path to the future.

The new Eintracht Frankfurt app is now available in Android and iOS app stores. As well as familiar, technologically improved content, such as the popular Matchcenter, EintrachtTV, EintrachtFM and all the latest news from the professional department, mainaqila offers numerous other services and information. Users can access all the latest news on the women’s Bundesliga team and youth academy, while also keeping abreast of the latest regional news.

mainaqila represents Eagles and region

The app’s new name underscores the connection between Eintracht and the Rhine-Main region. The term “mainaqila” comprises the Latin word for eagle, “aquila”, and the name of the river that flows through the area, the Main.

mainaqila offers streamlined access to all things Eintracht

Despite expanding users’ access to a wide range of content and multiple services, mainaqila remains streamlined and user-friendly. It offers Eintracht fans, members and customers access to the Eintracht world without having to switch back and forth between different platforms. Another new feature is the “mixed” shopping cart, which gives app users the opportunity to purchase tickets, fan merchandise from the club shop, Football School bookings, club memberships and partner products in just a few simple steps.

User-friendliness remains the top priority. The single-login feature enables users to access all necessary information and services around the clock. Regional news is provided by media partners FFH.

We want to be as independent as possible from major providers, particularly when it comes to ticket sales. Independence is a valuable asset in modern football.

Eintracht board member Axel Hellmann

“mainaqila was developed in-house by Eintracht Frankfurt and commissioned third parties in order to bring together all the different modules of the Eintracht world’s special features, such as the ‘Fußball AG’, the club, the Football School and Deutsche Bank Park, in an ideal, tailor-made fashion,” said board member Axel Hellmann, explaining the reasoning behind Eintracht Frankfurt’s launch of mainaqila. “We’re dispensing with a lot of bells and whistles and are focusing on the most important things. We want to be as independent as possible from major providers, particularly when it comes to ticket sales. Independence is a valuable asset in modern football. We also want to realise our own ambition of ensuring a high standard of data protection. This will be guaranteed by way of an internal data protection officer, external regulators and a selected data advisory board. Furthermore, mainaqila gives us access to additional revenue sources by integrating our partners in our own digital shopping world. Stable revenue here is also important for our independence.”

Further mainaqila modules and features will be launched in the coming weeks and months. These include the activation of ticket services as soon as spectators are allowed back to Deutsche Bank Park, as well as the introduction of the new payment system.

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