11.03.2025
Partnership

German Design Award 2025

PepsiCo and Eintracht Frankfurt receive Gold in the category of ‘Excellent Product Design – Lifestyle and Fashion’.

PepsiCo is once again among the winners of a prestigious design award: together with Eintracht Frankfurt, PepsiCo was honoured with Gold at the German Design Award 2025 in the ‘Excellent Product Design - Lifestyle and Fashion’ category.

PepsiCo and Eintracht Frankfurt are continuing their successful partnership with the capsule collection specially designed for Eintracht Frankfurt fans. The Eintracht Frankfurt x Pepsi Zero Zucker Edition was already honoured with the German Brand Award in 2023 – now the next major milestone follows with this award. 

The award-winning collection was developed in close collaboration between the Eintracht Frankfurt merchandising team and the PepsiCo Europe Design Center. The design is based on a joint key visual that already adorned the award-winning Pepsi Zero Zucker can and has now been transferred to the streetwear line. 

The greatest praise, however, is that our fans like the collection.

Martin Schittko, head of merchandising at Eintracht Frankfurt Fußball AG.

“The fact that we have been honoured for the second time for the joint design with our partner PepsiCo is a special endorsement of our cooperation and the creative and hard work of our brand department and merchandising team,” said Martin Schittko, head of merchandising at Eintracht Frankfurt Fußball AG. “The greatest praise, however, is that our fans like the collection.”

The capsule collection is available in all official Eintracht fan shops.