The annual project, which is held to mark the International Day for the Elimination of Racial Discrimination on 21 March, will be accompanied by numerous events across Germany.
This year, Eintracht Frankfurt will act as an ambassador for the International Weeks Against Racism, which will officially begin on Monday 14 March at 12:00 CET with a press conference. Due to the pandemic, this will be held online and will be attended by German Minister of State Reem Alabali-Radovan, who is the Federal Government Anti-Racism Commissioner and Federal Government Commissioner for Refugees, Migration and Integration; Dr Jürgen Micksch, executive director of the Foundation for the International Weeks Against Racism, and Axel Hellmann, CEO of Eintracht Frankfurt Fußball AG.
The International Weeks Against Racism will kick off on Sunday with Eintracht’s home match against VfL Bochum, where Eintracht partners Indeed and DPD will donate their marketing rights to the ‘Show Your Stance’ campaign to raise as much awareness as possible for the joint initiative against racism, anti-Semitism, exclusion and xenophobia. As women’s team partner, DPD will support the ‘Show Your Stance’ campaign in the same way during the side’s match away to Bayern Munich on Friday 18 March.
There will also be further activities in addition to those planned around the matches. For example, on Wednesday 23 March an educational day entitled ‘Football Makes History’ will be held at the Eintracht Museum, addressing the question of how football can be used to make children and adolescents aware of issues such as migration, racism and inclusion, and what role extracurricular places of learning can play in this context.
To conclude the initiative on Sunday 27 March, the German Foundation Against Racism is calling for a nationwide day of sports campaigning via the hashtag #BewegtGegenRassismus (#MoveAgainstRacism). Eintracht Frankfurt will also be heavily involved in this.
In doing so, Eintracht Frankfurt are emphasising the stance the club has always taken. The city of Frankfurt alone is home to people from approximately 180 different countries, and the Eintracht family is similarly multicultural with its 98,000 members across over 50 kinds of sports.
