Eintracht Frankfurt has commissioned sports business agency SPORTFIVE, formerly Lagardère Sports, with the exclusive global marketing of virtual perimeter advertising. In addition, SPORTFIVE will support the Hesse Bundesliga club in its marketing activities in the Asia region, particularly in China. The partnership is set to run until 2024. The services that SPORTFIVE has traditionally provided as part of matchday operations, such as the provision and technical maintenance of the LED hoardings as well as the provision and coordination of hostesses in the VIP areas of Deutsche Bank Park, were also extended and can hopefully be used there again soon.
Particularly in view of our internationalisation efforts, SPORTFIVE was able to convince us with its global orientation and market-specific expertise.Board member Axel Hellmann
Hendrik Schiphorst, managing director of SPORTFIVE Germany, said: “I am delighted that we are continuing to work with Eintracht Frankfurt and that the club has placed its trust in us for the future. Eintracht is a valued partner and within the framework of this cooperation, which initially runs until 2024, our know-how as an international and well-connected sports business agency will be put to extensive use.”
Axel Hellmann, board member of Eintracht Frankfurt Fußball AG, explained: “In the context of our successfully completed transformation from third-party to in-house marketing, we were and are open to value-adding agency partnerships, especially for specific topics and areas of activity. Particularly in view of our internationalisation efforts, SPORTFIVE was able to convince us with its global orientation and market-specific expertise. Therefore, we look forward to continuing our trustful collaboration.”