Eintracht Frankfurt have been ranked 22nd for a second consecutive year in the newly published global ranking of the world's most valuable football brands, carried out by consultancy firm Brand Finance. Eintracht's brand value is placed at €202.28 million, an increase of six per cent. This means that Eintracht are the fourth most valuable Bundesliga club and one of the ten German clubs ranked inside the top 50.
Hugo Hensley, Head of Sports Services at Brand Finance, said: "Eintracht Frankfurt have once again succeeded in combining the club's recent successes on the pitch with an increase in brand value. In 2023, Brand Finance values the brand at over €200 million for the first time. The club's appeal to fans and sponsors has also increased, as strong performances across several consecutive years in European competitions – including winning the Europa League – have raised the brand's international profile. On top of that, Eintracht rank among the top three in the Bundesliga for the indicators 'The club appreciates its fans', 'The club has passionate fans' and 'The club acts sustainably and positively towards the environment'."
Eintracht Frankfurt have once again succeeded in combining the club's recent successes on the pitch with an increase in brand value.
Hugo Hensley, Head of Sports Services at Brand Finance
The study named English club Manchester City FC as the new leader in the ranking with a value of €1.5 billion, replacing Real Madrid at the summit.
The Football 50 Ranking 2023
Brand Finance, a worldwide independent brand valuation consultancy firm, analyses 5,000 of the biggest brands from all industries and countries every year. Brand value is derived, in particular, from the perception, image and emotion that a product achieves through its brand presence alone, and does not correspond exactly to the financial figures of a club or company.
The study named English club Manchester City FC as the new leader in the ranking with a value of €1.5 billion, replacing Real Madrid at the summit.
Brand Finance, a worldwide independent brand valuation consultancy firm, analyses 5,000 of the biggest brands from all industries and countries every year. Brand value is derived, in particular, from the perception, image and emotion that a product achieves through its brand presence alone, and does not correspond exactly to the financial figures of a club or company.
