As was cautiously hinted at the end of last season, Eintracht Frankfurt Fußball AG achieved revenues of more than €200 million for the first time, far exceeding the previous year’s forecasts of around €150 million. The exact revenues of €201.4 million are remarkable compared to €140.8 million in 2017/18, and are almost double the figures from 2016/17 (€110.7 million) and 2015/16 (€109.3 million).
Deducting costs of €192.5 million and taxes of €3.3 million leaves an annual net profit of €5.4 million. That has resulted in an increase in equity to €34.6 million and in the equity ratio, which now stands at 38.9%.
Although the importance of media revenues increased further with a rise in revenue share from 38.5% to 45.3%, Eintracht can also point to growth in all other business areas. Compared to the previous year, every division recorded an increase in revenues:
Media: From €54m to €93.1m
Marketing: From €41.1m to €48.5m
Matchday operations: From €19.6m to €27.8m
Transfers: From €12.8m to €17.6m
Merchandising: From €10m to €13.3m
Other: From €2.6m to €2.9m
In light of this growth, chief financial officer Oliver Frankenbach is confident he’ll be able to announce another turnover record in 2020 as the company will continue to grow in other business areas in addition to the transfer fees already generated.
Deducting costs of €192.5 million and taxes of €3.3 million leaves an annual net profit of €5.4 million. That has resulted in an increase in equity to €34.6 million and in the equity ratio, which now stands at 38.9%.
Increased media interest
Key to these large increases was the first team’s strong performance, both in Germany and on the European stage. The Eagles’ thrilling run to the semi-finals of the UEFA Europa League didn’t just bring unforgettable European nights and a huge image boost, but also – logically – more money than expected. While revenues of around €15 million would have been realistic from the group stage, this figure eventually totalled around €44 million, most of which came from broadcasting revenue from UEFA. Combined with the seventh-place finish in the Bundesliga and the subsequent jump from 13th to ninth in the ‘TV table’, revenues from media alone came to €91.3 million. In the previous year, these came to just €54 million.Although the importance of media revenues increased further with a rise in revenue share from 38.5% to 45.3%, Eintracht can also point to growth in all other business areas. Compared to the previous year, every division recorded an increase in revenues:
Media: From €54m to €93.1m
Marketing: From €41.1m to €48.5m
Matchday operations: From €19.6m to €27.8m
Transfers: From €12.8m to €17.6m
Merchandising: From €10m to €13.3m
Other: From €2.6m to €2.9m
In light of this growth, chief financial officer Oliver Frankenbach is confident he’ll be able to announce another turnover record in 2020 as the company will continue to grow in other business areas in addition to the transfer fees already generated.
